Abc Company, A Premier Managed Care Health Insurance

The ABC Company, a premier managed care health insurance provider was faced with the recent health care reform that enforced major changes in the health care industry. ABC had to take initiatives to stay competitive in the industry. The health care reform and market changes demanded ABC to rethink their business model and how they delivered their services. For companies to stay in business it was important to understand their consumers’ perception of the company’s cost of health care and ample access to quality (Bhaskar Vo, 2012). With the new legislation consumers are hyper aware of the options in health care insurance products available. ABC had to adapt to new market realities: â€Å"consumers wanted a company that they perceived had a lower cost than competition and that provided an ample access to quality health care† (Bhaskar Vo, p.19, 2012). Due to the high elasticity of health insurance people are extremely sensitive to the cost they need to pay. Impro vements in medical technology explains high rise in healthcare costs (The Hasting Center, 2015).The CIO of ABC wanted to take advantage of the new environment using information technology based solutions integrated with new processes. The objective for the new systems was to track, influence, and maintain the consumer perception of the company’s efforts addressing these challenges (Bhaskar Vo, 2012). The ultimate objective of the project was to create infrastructure and business functions to change the opinion of theShow MoreRelatedCritically Evaluate the Arguments for and Against Mining and Export of Uranium8786 Words   |  36 Pagescomparable to flooding rain quantities in Qld in recent summers (source: tailings.info) High Risk – Low Return: The case against uranium mining in Queensland 1. Overview 2. Overstated economic potential 3. Environmental Impacts 4. Radiation and Health 5. Uranium and Indigenous Communities 6. 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